The Google Toolbar

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The Google Toolbar

If you do search engine optimization, then the Google Toolbar is a necessity. The Google toolbar has grown in features since it first arrived on the scene.

Look for a small bar near the center of the toolbar. This small bar is the Google PageRank indicator. This bar may or may not be partially filled in green. With the Google Toolbar you can view your own PageRank and the PageRank of your competitiors.

PageRank is just one of the ways Google ranks your web page. There is speculation it may currently be the most important influence in ranking (only Google knows for sure). It’s important because pages with higher PageRank tend to place higher in the search engine index than pages with lower PageRank.

Your PageRank value is calculated by the number of sites that link to your web page.